Roblox Introduces Mature Experiences for Older Audiences
Roblox’s new “Ages 17+” guideline allows for more aged up experiences to be created on the platform.
UPDATE 7/11/23: Experiences for users ages 17 and older are now live!
As Roblox works to create a platform for everyone of all ages, the creation of content for older, more mature audiences is inevitable. Right now, creators can take a short questionnaire that determines what Age Recommendation their experience falls under:
- All Ages - Content is generally suitable for all ages. May contain infrequent mild violence and/or light unrealistic blood.
- 9+ - Content is generally suitable for ages 9 and up. May contain frequent mild violence and/or heavy unrealistic blood.
- 13+ - Content is generally suitable for ages 13 and up. May contain frequent moderate violence and/or light realistic blood.
- 17+ -Content is only suitable for ages 17 and up. May contain intense violence, heavy realistic blood, moderate crude humor, romantic themes, unplayable gambling content and/or the presence of alcohol.
Roblox first announced the thought of more mature experiences and content on the platform back at RDC 2021. Over the past few years, Roblox has continued to work on “aging up” the platform with the addition of Age Recommendations (as mentioned above). This is clearly working, as in Roblox’s filing of the company’s quarter 1 financial results, over half of the Roblox user base is above the age of 13, with those between the ages of 17–24 growing by 35%. Roblox also recently announced a more relaxed text filter which would allow users ages 13 and over to say more without being filtered. #### yeah!
Today, Roblox announced that creators can now make experiences intended for users ages 17 and older. In the coming weeks, eligible users will begin to see this new content.
To build a 17+ experience, you must follow the following steps:
- Prior to adding 17+ content in an experience:
- Both the experience owner and the person who completes the Experience Guidelines questionnaire must verify that they are at least 17 if they have not already done so;
- Read through our Age Recommendations help page, Experiences Guidelines documentation, Community Standards, and the 17+ Policy Standards so you know what is permitted on the platform;
- Fill out and submit the Experience Questionnaire to generate an Age Recommendation of Ages 17+ for your experience, basing your answers accurately on the most mature or extreme content users could encounter;
2. Ensure that all of your promotional materials including and not limited to descriptions, thumbnails, and videos are appropriate for all ages.
3. Collaborate with other age-verified 17+ creators to create your experience.
Currently, Roblox does not support 17+ assets on the platform. You will need to create 17+ experiences without using mature assets directly. If you upload a 17+ asset before being enable them on the platform, it will be subject to asset moderation.
Roblox also provided an update on simulated gambling on the platform, stating that simulated gambling will no longer be allowed. Any experience that has simulated gambling (i.e., playing with virtual chips, simulated betting) will no longer be allowed on the platform. By September 18th, 90 days from today, all experiences that include simulated gambling content will need to be updated to comply with our new guidelines or will be subject to moderation consequences. Experiences will still be allowed to have unplayable gambling content (e.g., show a casino or people playing cards). Additionally, experiences that have games of luck or chance that are not casino or gambling based will still be allowed, such as bingo or arcade style games.
Looking for all experiences that are strictly 17+ only? A new Discover sort that showcases the most popular experiences with mature content depicted in them will be available once these new guidelines are in place. Note that this sort will only be visible to users who have ID-verified they are 17 years or older.
