Roblox Details Their Vision for the Creator Economy and Marketplace

In their latest Blog post, Roblox highlights some of the ways they are allowing everyone to create and earn on the platform.

Today, Roblox released an in-depth Blog post detailing 3 fundamental principles behind the vision for a creator economy and marketplace that models and reflects the real world. The original post is a bit lengthy, so I thought I’d condense it down and just show off the highlights.

Crunching the Numbers

• In 2022, creators earned $624 million, and an additional $182 million in the first quarter of this year.
• There were more than 3.2 billion virtual transactions in 2022, and another 900 million during the first quarter of 2023.
• Last year, the ten highest-earning creators earned an average of $23 million each, and nearly every creator in our top 500 earned at least $140,000.
• The earnings growth of the thousandth-highest earning creator was nearly three times that of creator number 10, with creator 1,000 earning $55,000 last year.

• People purchased 1.8 billion avatar items in 2022, and where approximately 40% of monthly active users visit each month to update their avatars.
• Nearly 80% of resold UGC Limited items sell for more than their original cost.
• In 2021 and 2022, the creator community earned $538 million and $624 million, respectively.
• An average of 76% of all spending in experiences supports or goes to developers:

What’s Next and Coming Soon…

• By the end of 2023, Roblox plans to allow creators to upload beyond clothing and accessories to include what many feel is an important aspect of their identity — bodies and heads.
• Soon, the Avatar Marketplace will open up to “all verified users who are in good standing.”
• Roblox is building the tools for developers to create subscriptions within their experience.
• Roblox is making it possible for experiences to be places to create anything — a new shirt, a hat, an avatar, a house, or even an entire experience.
• The Roblox Partner Program engages a broad network of platform advocates in creating a brand ecosystem based on education and best practices. Program focus areas include platform education, research and measurement, product/content innovation, and Immersive Ads.
• Further out, Roblox wants to see the ability to purchase real-world goods within an experience.